To be the global leader in quality sports socks and baselayer by providing a distinctive vertical integration of engineering, production, scientific research, branding, marketing, sales and distribution.
To develop the most innovative sports apparel technologies, applications and brands that will better serve both amateur and professional athletes alike. To expand our research and product ranges in the medical markets in order to help people and the global society.
To take our high quality and technical expertise within the outdoor, sports and medical industries and apply them to the everyday hosiery and first layer apparel markets in order to pioneer new global standards in everyday undergarment quality and performance.
To become a leading distributor and retailer of sports-lifestyle brands and accessories in Central-Eastern Europe, and a significant distributor in wider Europe, Middle-East and Australasia.
To further develop work environments that foster ideas, creativity and well-being to benefit our employees, our processes and our clients. To further minimise our impact on the environment and enhance the communities we work within.